Strategic Product Manager

bpmverstegen.github.io

Technical Skills: Javascript, C++, Python, Qiskit, MATLAB

Skills: CRM | Zoho, Salesforce, MS Dynamics, Hubspot, Adobe Suite

Education

• MSc Strategic Product Design | Delft University of Technology (November 2022)
• BSc Industrial Design Engineering | Delft University of Technology (July 2019)
• Minor Exchange in Design Engineering | KAIST, South Korea (December 2018)

Work Experience

Self Employed @ boes, Paris (July 2023 - Present)

• Missions: Brand Identity, Strategy and Purpose
• Developed a Brand Identity method for B2B cases based on Brand Purpose and Competitive Analysis
• Developed and launched three brand identity cases and one brand expansion case

Customer Relations Manager @ Hermès, Paris (September 2022 - July 2023)

• Missions: Brand Experience, User Experience, Artisanal Know-How, Story-telling
• User journey mapping for Hermes.com
• 95 / 100 Independent audit quality rating on user experience
• Direct contribution to 2023 combined online and physical revenue growth of 21%

Customer Relations Manager Netherlands @ Farmitoo, Paris (March 2022 - October 2022)

• Missions: Customer Experience, Market Growth, Sales, Bizdev, Leads
• Lead market launch BeNeLux and built over 25 onboarded product and brand partnerships
• 195k EUR of individual quotation revenue and 85% client satisfaction rate
• Contribution to grow as a top 100 French national startup

Design Researcher @ TU Delft & Critical Alarms Lab (September 2021 - November 2023)

• Missions: Fundamental Research, Sound-Driven Design, Quantum Physics
• Published Research paper Quantum Mechanics, Ambiguity and Design: Towards a Framework

• 500 Research paper downloads, citations by field experts, paper presentation at C&C’22 conference Publication

Working Student @ Cleverbase, The Hague (Jan 2021 - Jan 2022)

• Missions: Customer Experience, Bizdev, Data Reporting, B2B, Leads
• Market launch of Vidua app, gained eIDAS QTSP certification
• Conducted exhaustive competitive field analysis for the brand identity and positioning of the Vidua brand and application
• Onboarding of new business partners and consumers.

International Masters Student Mentor (2019 - 2020) Shift Supervisor Starbucks (2019) Barista Starbucks (2018) Bachelors Student Mentor (2016 - 2017)

Projects

boes | Strategic brand design; Urbandicoot | Underground city exploration; Stresstoeter | Design for behavioral change; Newbee | Startup strategy consultancy; OT | App redesign

Publications

1. Verstegen B.P.M., Delle Monache M., Ozcan E., Quantum Mechanics, Ambiguity and Design: Towards a Framework (2022). DOI: https://doi.org/10.1145/3527927.3535217
2. Verstegen B., W. Zhu, W. Li, Prototyping Artificial Intelligent Online Counselling Chatbots to Evoke User Willingness to Converse (2020) DOI: https://doi.org/10.13140/RG.2.2.29604.49282
3. Verstegen B., A Design Philosophical Approach towards the Silent Operating Room (2019) DOI: https://doi.org/10.13140/RG.2.2.36315.37927

Skillset

Javascript, C++, Python, Qiskit, MATLAB - CRM Zoho, Salesforce, Dynamics, Hubspot - Brand Identity and Strategy - User Experience Analysis - Competitive Analysis Adobe Suite - Office Suite - Adaptive Learner - Self Sufficiency - Pro-Activity - Multidisciplinary Team Leadership Work Structuring - Data Collection & Processing - Mock-up Creation - User Experience Testing

Languages

• Dutch: C2 Native
• English: C1 Advanced
• French B2 Professional
• German: B1 Conversational
• Mandarin: A2 Elementary
• Korean: A2 Elementary